Case study · Home décor & interior design

Premium paint, beautifully sold online.

A mobile-first WooCommerce store for The Paint Store at Ronald Shaffer Interiors, an authorized Farrow & Ball dealer, with real-time inventory and simple shipping.

IndustryHome décor & interior design
TypeE-commerce store
PlatformWooCommerce

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All case studies

Mobile-first storeReal-time inventorySecure checkout

At a glance

The project in numbers.

132Paint and wallpaper colors

Farrow & BallAuthorized dealer

Real timeStock levels and alerts

Mobile firstDesigned for phones

The client

About The Paint Store.

The Paint Store at Ronald Shaffer Interiors sells high-quality, eco-conscious paints from Farrow & Ball and Real Milk Paint, alongside the full interior design services of Ronald Shaffer Interiors.

As an exclusive Farrow & Ball paint and wallpaper dealer, the team helps customers choose from more than 130 richly pigmented colors.

What we delivered

Platform selection
E-commerce design and build
Product photography layout
Inventory management
Secure payments
Shipping and returns setup

The challenge

Selling color online is hard.

Pick the right platform

Flexible, scalable and within budget, with solid inventory tools.

Show color accurately

Paints and wallpapers need great images and clear details to buy with confidence.

Make it easy

Fast browsing, quick product discovery and a smooth checkout.

Mobile shoppers

Many customers shop on phones, so mobile had to come first.

The solution

What we built.

Visual storytelling

High-resolution images, detailed descriptions and size guides for every product.

Mobile-first design

Consistent, fast shopping on phones, tablets and desktops.

Inventory automation

Live stock levels, availability updates and restock alerts.

Secure payments

A trusted payment gateway with SSL encryption.

Shipping options

Multiple carriers, real-time tracking and clear return policies.

Easy management

A WooCommerce back end the team runs day to day.

The result

From showroom favorite to online store.

Customers can browse Farrow & Ball colors, see accurate product details and check out securely on any device, while the team manages stock and orders in one place.