Case study · Travel & tourism

Self-drive tours of the USA, booked online.

A full redesign of autotoursusa.com with a clean, content-first layout, faster pages and an easy online booking and payment flow.

IndustryTravel & tourism
TypeOnline booking site
PlatformWordPress · WooCommerce

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All case studies

Online tour bookingSecure paymentsFaster image-heavy pages

At a glance

The project in numbers.

40+Years planning trips

100,000sTravelers served

100%Booked online

2Sister sites redesigned (USA & Europe)

The client

About Auto Tours USA.

Auto Tours Global has planned travel on both sides of the Atlantic for more than 40 years and hundreds of thousands of vacationers. Because its tours are sold exclusively online, it can offer quality programs at budget prices.

Auto Tours USA lets travelers choose with confidence from itineraries across the USA, whether they want a long road trip or a single region.

What we delivered

Full website redesign
Online booking engine
Secure payment gateway
Image and speed optimization
Responsive design
SEO and analytics

The challenge

The website is the business.

Attract more travelers

An outdated design was holding back bookings from around the world.

Fix the foundations

Coding and design issues had to be found, researched, prototyped and tested.

Easy booking

Customers needed a simple way to book and pay for tours online.

Search visibility

The site had to rank for the trips travelers search for.

The solution

What we built.

Content-first design

A clean layout that lets destinations and itineraries take center stage.

Booking engine

Advanced tour booking with a secure payment gateway.

Faster pages

Optimized images so photo-rich pages load quickly.

Easy updates

An admin area for menus, links and tour information.

Every device

Responsive design for planning on phones and tablets.

SEO & analysis

Organic search improvements and conversion tracking.

The result

Planning and booking a trip, made easy.

Travelers can explore the USA itineraries and book and pay online in a few steps, on any device. The site loads faster and is built to rank for the trips people search for.