About the Client
Because their tours are offered exclusively via the internet they are able to provide quality programs at budget prices. With Auto Tours USA customers may select with confidence from all of the itineraries they feature whether they’re looking for a trip across the country or within a specific region.
- Update design of AutoToursEurope.com to attract more customers around the world.
- Solve coding and design problems including identifying the error, researching, analysis, solution generating, prototyping, user testing and outcome evaluation, to implement an effective marketing strategies.
- Develop an easy-to-use ecommerce platform for booking tours for their online customers.
- SEO & Analysis.
Technology & Tools
- Redesign both websites with a high quality brand new web design theme & layout.
- Back end admin area where menus, links and general information can be updated as needed by authorized company administrators.
- Optimization of images to reduce loading time
- Creating a clean design, placing more emphasis on content.
- Creation of advanced booking and secure payment gateway.
- Provide greater device accessibility through Responsive Web Design.
- Provide organic SEO search results and boost overall conversion.
- Creation of landing pages to increase sales.
Two-thirds of people would rather read something beautifully designed than something plain. It accomplishes an effective interaction between the company and users. With a responsive design there have been a significant increase in visitors, since people tend to engage more when they can view the website from different devices.
Providing high quality information, learning about who the audience is, what they want, and by creating a hassle free sales process, increased the conversion rate. Auto Tours websites allow for automation of the sales process and for sales to be converted at a much higher rate than traditional sales methods.
By capturing meaningful data generated online, it was discover that regardless of their geographical locations, the people who had visit the website are there because they have expressed an interest about the different tours offered. Making the tours available across time zones and even across the world earned customer loyalty and high ROI and profits in their business.