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The Client

RockStar 101’s mission is to empower children of all ages with and through the use of the universal language: music. Through self-expression, their all-inclusive programs help build good and strong character by instilling confidence, teamwork and the importance of legacy, all in a high-energy FUN atmosphere, by emphasizing to children that their voice matters, and assisting them to ensure they are heard.

The Challenge

  • Redesign design website
  • SEO friendly – the website will be optimized for the search engines.
  • Ability to change menu items from back end.
  • SEO & Analysis.
  • Creation of request forms – saved to the database as well as email to admin.

Technology &  Tools

The  Solution

  • Website redesign with a high quality and clean web design theme & layout.
  • Back end admin area where menus, links and general information can be updated as needed by authorized company administrators.
  • Website Links (8-10) – The client is able to insert/modify/delete links in real time in word pad style.
  • Google Analytics control panel – quick analytics from Google analytics right from the CMS control panel.
  • Optimization of images to reduce loading time
  • Creating a clean design, placing more emphasis on content.
  • Feedback form -Customer Feedback form with Captcha Validation
  • SEO Breadcrumbs – Breadcrumbs provide links back to each previous page the user navigated through to get to the current page or—in hierarchical site structures—the parent pages of the current one. Breadcrumbs provide a trail for the user to follow back to the starting or entry point.
  • Provide greater device accessibility through Responsive Web Design.
  • Provide organic SEO search results and boost overall conversion.